Jane Appleby has been an artist on MyArtClub.Com since the spring of 2000. Jane's site has consistently
attracted high numbers of visitors each month. So we sat down with Jane for an in-depth discussion on her
approach to her website, and her thoughts generally about promoting her art successfully.
On websites and promotion by artists
MyArtClub: You have a lot of visits to your website. Do you feel you benefit from having
this regular traffic? In what ways?
Jane: The regular traffic is a benefit not only to me but to other artists I figure. Having the
site helps people know that I have been producing new work and am taking my art career
seriously. Also anyone going to MyArtClub.Com may venture to find an artist they like
and that's always a good thing.
If you don't have your own unique work to start with than I guess you may be worried about other artists
taking customers away. I don't worry about that too much as art has more to do than just one painting
that sells well.
It has much more to do with how you connect to people and who you connect to.
I believe it's good to let past customers or people interested in your art be remembered at
different times of the year like at Christmas Holidays, Summer, Spring Break and the
There is something special about an artist's connection with the people that admire their
work. It's more personal than providing a necessary piece of home improvement. After
all much of the time people connect to the artist as much as the artwork. I want to keep
that connection going.
MyArtClub: What feedback do you get from your website visitors? What feedback do you get on the
emails that you send out?
Jane: Actually I do not get many reply emails (less than 5% respond back) from my
outbound emails from MyArtClub.Com. People are aware it's a group send out and even
though I encourage feedback, I do not expect it.
However I do not take this to mean that "my fans" so to speak do not like the piece or my
work, or me as a person. The few emails I do get are mostly encouraging and kind. That
keeps me sending more out. So thank you to those of you that have responded because
art can be lonely without input.
The fact that you can get feedback at a click of the mouse is great. A little goes a long
way. All you need is one person saying "Hey that's the best piece you've done yet!" and
you have enough motivation to do another (whether it sells or not).
Others point out spelling errors and offer words of advice and that is also helpful. I make
sure I respond back to thank them. Misspelled words and other errors seems one of the
surest ways to look unprofessional so I really try to avoid that now.
I keep the site updated with new images perhaps once a month or so. I try to keep the
emails short, polite and informative with a personal little update or hello. I try not to send
more than one or two [email] per month. It gets boring having to click to delete email too
often. On top of that there is always an option to unsubscribe, so I do not worry that my
emails are intrusive. Just the fact that people actually haven't opted to be deleted off the
list of fans says quite a bit.
In Part 2 of the article, Jane discusses how she generates traffic to her site.
About Jane Appleby
Jane Appleby has been an artist on MyArtClub.Com since spring 2000. She is program
coordinator and past president of the Burnaby Artist Guild, as well as active member of the
Federation of Canadian Artists, Artfully Yours and the Burnaby Arts Council.
Our thanks to Jane Appleby for her valuable contribution with this article.
This article was first published in the My Art News Letter #9